The fact is that just having a website today is not enough for Internet success. However, to reach your targeted population and be unique, the website has to be findable. That’s where Search Engine Optimization (SEO) comes into play. SEO is commonly known as the process of preparing your website for it to perform well in SERPs like Google or any other search engine. If you are asking yourself the question ‘Why SEO is important to my website?’, let me offer you a few explanations of why it matters to your online business.
1. Increased Organic Traffic
The most important advantage that one can derive from SEO is the principles of the ability to increase the flow of visitors to the website naturally without necessarily paying a dime for it. Every time your site occupies a higher place in search engines, the visibility of your site enhances as it comes to the user who is searching keywords related to your product or service or content. Increased website visibility results in more website traffic and therefore increased chances of changing the visitors form visitors to clients or customers or simply leads.
2. Improved User Experience (UX)
Search engine optimization is the practice of optimizing web sites so that more people find them useful and can get the information they need quickly. Google in particular ensures that only high quality websites, which include those that take little time to load, are mobile friendly, easy to navigate and contain relevant content are top ranked. Consequently, SEO helps make your website better for interaction by making them more friendly, designed and organized, thus enhancing the possibility of your visitors staying for longer time, fewer bouncing, and even more chances of making a purchase or subscription.
3. Attributes of Trust and Credibility
As we already pointed out, websites that are in the first search results page are considered to be more credible and trustworthy. This can be sometimes depicted by higher ranked pages which are associated with authority with the niche they are working on. It is a fact that your website gets credit in the eyes of the users once you have invested your time and resources into SEO and getting on to the first rank.
4. Cost-Effective Marketing
In terms of costs, SEO is often considered to fall into the low cost- bracket as compared to other forms of advertising like TV and radio; print media ads. Although SEO does take a lot of time, energy and resources, the outcome can be fruitful in the long run. While paid ads ones require you to pay constantly to retain publicity, organic traffic that is sourced through SEO is free. This means SEO is an incredibly affordable marketing method for businesses of all sizes.
5. Higher return on Investment (ROI)
SEO usually provides a higher ROI compared to other types of Internet marketing. What SEO does is it directs your site to people who are actually searching for the products or services you are selling, and therefore they are likely to purchase. It’s also usually ‘better’ traffic than paid, as the people who use search engines are by their nature, going to be more of ‘ready-to-buy’ audience who will take action.
6. Competitive Advantage
It can practically be said that in virtually all sectors of the economy, companies experience competition. When conducting your business online, it’s critical to know that you can out-compete your competitors in the search engine results pages. This reduces your competitiveness in the market and as a result, you are likely to gain a bigger market share than your competitors. With the help of SEO you also discover the opportunities for your business, therefore you are able to develop the content, which will be beneficial for the audience and, thus, more effective than the offers of your competitors.
7. Long-Term Results
Perhaps one of the major strengths of SEO is that its effects are long standing, they do not fade away easily. Also, while paid ad need money daily in order to remain visible, SEO can give continuity of ordinary traffic generation after the primary endeavors. Once the initial setup is complete and you continue to fine-tune and deepen your content and SEO strategy, SEO can pay dividends for months if not years down the road.
8. Better Targeting
SEO enables you to choose specific keywords and phrases that may be of interest by the people you are reaching. This works on the basis of seeing that when you target such long-tail keywords or phrases, you will get more targeted visitors to your site as compared to when you use the highly competitive keywords. What this means is that the people that are visiting your site are those who are interested in something related to what it is that you are offering, so there is higher quality traffic.
9. Local SEO is an essential tool for Local Business.
Local SEO is essential to businesses that target consumers within that locality. Geo-targeting your business or service, such as targeting business services in your city and appearing on Google Maps and Both Google Maps and local searches could be good means to get clients nearby. Local SEO initiatives, including its two most important strategies – developing and adding to a Google My Business listing, – will allow you to target clients who are more likely to generate sales in your immediate area.
10. Keeping up to Date with Algorithm Update
Google and other search engines release changes to their algorithms pretty much on a weekly basis in a bid to improve the experience of users. To make it easy to search for your website and maintain its reputation for being up-to-date with the trends in the SEO business, you should keep your website’s SEO friendly. By balancing optimization and updating frequently, you can keep ahead of changes that might detrimentally affect your site rankings, further making it highly visible and thus highly successful..
